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...in an urban region of over one million, just 1% of the population took one extra caring option each day!
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 ...the caring option was really simple for anybody to do.. The people of Merseyside have a strong sense of where they live and who they are. Most would be proud to say "this is one of the most caring places in the world."
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...we could tap into that generous, collaborative and caring behaviour that we usually reserve for times of special need, like national emergencies and annual appeals to help children and medical research.
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...we came to expect demonstrations of caring as part of our everyday life, ingrained into the culture.
The benefits could be far reaching.
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The Vision 
