Ask any successful organisation about their mission. They may point at the words they have pinned on their walls, the words that are seen every day by staff, partners, visitors and clients... words that are meaningful and evocative... measurable and challenging.

Capital of Caring has a mission and, just as for the Value Statement, our mission is simple.

Dave Antrobus, former Liverpool City Council executive member for Health and Adult Social Services, said, "This mission statement should be on every wall in this city."

Read it and see if you agree...

'We are committed to helping Liverpool and Merseyside become known as the UK's most caring community, the very best place for us, our children and grandchildren to live and grow up. We will do this by promoting and celebrating good news and the culture of caring in the region.'